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South Lake Business Association Presents
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South Lake’s 2017 Holidayfest!



South Lake Avenue in Pasadena, CA – Saturday, December 2, 2017, 12:00pm – 5:00pm

Guests are invited to enjoy the splendor of the holiday season during South Lake Avenue’s annual family friendly Holidayfest in Pasadena. This year the festive event takes place on Saturday, December 2nd at The Shops on Lake Avenue, 345 S. Lake Avenue. Presented by the South Lake Business Association, visitors are invited to celebrate the holidays by taking advantage of in-store specials and promotions at over 50 South Lake Pasadena merchants. Additional festive activities include horse & carriage rides, live music, photos with Santa, holiday characters, carolers, holiday crafts for kids, a themed scavenger hunt, giveaways and much more!

This year’s musical guests include free live performances at Santa’s Village from some of the best local emerging talent.  The music begins at 1pm with soul pop songstress Jessica Childress who is known for her enormous voice and dynamic live show combining traditional R&B with rock n’ roll. Popular psych pop artist James Supercave graces the stage at 2:30pm while Los Angeles’ own Warbly Jets round out the lineup with their infectious blend of rock ‘n’ roll and energetic pop.

In addition, attendees can enjoy in-store sales and promotions offered at over 50 of South Lake Avenue’s restaurants, eateries and retailers listed below.  Traditional carolers and holiday characters will roam the district creating a festive atmosphere not to be missed.  Event goers can enjoy horse and carriage rides throughout the celebration, as well as participate in the popular scavenger hunt with an opportunity to win numerous prizes and giveaways valued at thousands of dollars.

Date: Saturday, December 2, 12:00pm – 5:00pm

Event Location: 345 S. Lake Avenue, Pasadena, CA 91101

Free Admission plus Parking

General Public: for more information visit: www.southlakeavenue.org

Media: For photos and more information contact Gina Tleel at [email protected] or 626.792.1259.